Mods and Rockers Essay

The mods and rockers were two conflicting British youth subcultures of the early to mid-1960s. Media coverage of mods and rockers fighting in 1964 sparked a moral panic about British youths, and the two groups became labelled as folk devils.
The rocker subculture was centred on motorcycling, and their appearance reflected that. Rockers generally wore protective clothing such as black leather jackets and motorcycle boots (although they sometimes wore brothel creeper shoes). The common rocker hairstyle was a pompadour, which was associated with 1950s rock and roll — the rockers' music genre of choice. The mod subculture was centred on fashion and music, and many mods rode scooters. Mods wore suits and other cleancut outfits, and preferred 1960s music genres such as soul, rhythm and blues, ska and beat music.
The mods and rockers conflict led sociologist Stanley Cohen to develop the term moral panic in his study Folk Devils and Moral Panics, which examined media coverage of the mod and rocker riots in the 1960s.  Although Cohen admits that mods and rockers had some fights in the mid-1960s, he argues that they were no different to the evening brawls that occurred between youths throughout the 1950s and early 1960s, both at seaside resorts and after football games. He claims that the UK media turned the mod subculture into a negative symbol of delinquent and deviant status.
Most British Newspapers described the mod and rocker clashes as being of "disastrous proportions", and labelled mods and rockers as "sawdust Caesars", "vermin" and "louts". Newspaper editorials fanned the flames of hysteria, such as a Birmingham Post editorial in May 1964, which warned that mods and rockers were "internal enemies" in the UK who would "bring about disintegration of a nation's character". The magazine Police Review argued that the mods and rockers' purported lack of respect for law and order could cause violence to "surge and flame like a forest fire".
Fast forward a couple years another event similar to the mods and rockers conflict just more destructive the London riots occurred.
Between 6th and 10th August 2011, the riots happened first in Tottenham and later in Tottenham Hale Retail Park, thousands of people rioted in several London boroughs and in cities and towns across England. The chaos implicated generated looting, arson, and mass use of the police. The events were also called "BlackBerry riots" because people used social media and their blackberry’s to broadcast when the events would happen and
The spread of news and rumours about the previous evening's disturbances in Tottenham sparked riots during the night of 7 August in the London districts of Brixton, Enfield, Islington and Wood Green and in Oxford Circus in the centre of London. Disturbances began after a protest in Tottenham following the death of Mark Duggan, a local who was shot dead by police on 4 August 2011. Protesters became angry after police restrained a sixteen-year-old girl who was alleged to have been acting in an aggressive and disorderly manner.  Several violent clashes with police, along with the destruction of police cars, magistrates' court, a double-decker bus, many civilian homes and businesses, began gaining attention from the media. Overnight, looting took place in ‘Tottenham Hale Retail Park’, nearby Wood Green and hackney.

I feel that these two events are really similar because after these two events occurred the teenagers of the generation were labelled as troublesome, destructive, unmannered and thuggish. The British media enjoyed making these events seem worse than they were especially the mods and rockers conflict. Although the London riots were very destructive the precautions of this event meant that the even teenagers as a whole got the blame, just like with the mods and rockers conflict.

Essay

Men And Women In The Media

Most females in perfume advertisements are seen as sex symbols and are often portrayed in to be less dominant that the male. This is due to the idea that ‘sex sells’ and by having the females dressed in such a manner that shows off most of their body  it activates the male gaze, although the perfume would is usually for a female. The female body is also shown as slim with small thighs and no cellulite any were and I believe that by portraying the women in the way in this way makes the female audience want to buy because they might feel that buy having this product they would be like the female in the advertisement. Men on the other hand are seen to be the dominant and control the female. For example in the ‘million’ perfume advert the male clicks his fingers and the females dress falls off, this could symbolise that the man could have what he wants just buy the clicking his fingers.

In music videos for artists such as 2 chains, Juicy J, Big Sean, Rick Ross and many more always have the same type of females in their videos. These said females are dressed in bikinis that show off allot more than is necessary, these females also have a very similar body shape to other, were they have a quite big bust tight waste and a massive backside. I feel that this adds to the pressure for young girls to have this body figure in order to be seen as attractive, although females are allot different to the ones in perfume adverts for example they are dressed allot more trashy than the perfumes females. The males in these videos are often shown as powerful and dominant. They often have allotted of money that they throw about onto the females.

The advertisement I have chosen to study is the Nina L'Eau by Nina Ricci. First we see this young lady looking into a mirror similar to the one in Alice through the looking glass, the then steps into the other world that is full of cherry blossom trees and looks like a dream, she begins to walk round the maze and when she is at the end she sees a tree that amazes her, she pauses and looks at the tree, then runs to reach the apple (perfume bottle) that was hanging off the tree. I chose this advert because I feel that it is not like other perfume ads in which the female is fully clothed in a flowy pastel pink dress is quite child like. Unlike other adverts were the women are usually seen as mature and grown up this one is cute and the female is seen as a young lady. The camera follows her around the maze but never has her out of shot. She has red lipstick that does add a level of maturity as the colour red is often seen as provocative. The back of the dress is open yet she still looks classy.

Nina L'Eau by Nina Ricci

1 Million by Paco Robanne