Subject: Media Studies AS		Unit title: PRODUCTION	Year: 12		Number of lessons:  18	Semester: Two and the first 2 weeks of Three
						How unit is assessed:    Productions (AO3 48 marks and AO4 12 marks) 60 marks Evaluation (AO2 16 marks and AO4 4 marks)              20 marks
About this unit: The Production Process comprises the following: —  Research  Pre-production  Production  Evaluation (1500 words) The maximum mark for this paper is 80.         Students will be marked on their ability to: —    use good English —    organise information clearly —    use specialist vocabulary where appropriate. Design a new concept for a reality show. Film the first 5 minutes of episode 1. Design an official fan blog which allows for comments and interaction between its stars and its fans. Link it to Twitter and Facebook accounts that you create specifically for the show.			SOL objectives: AO1: Demonstrate knowledge and understanding of media concepts, contexts and critical debates AO2: Apply knowledge and understanding when analysing media products and processes and evaluating their own practical work, to show how meanings and responses are created AO3: Demonstrate the ability to plan and construct media products using appropriate technical and creative skills. AO4: Demonstrate the ability to undertake, apply and present appropriate research. The Brief This is what the AQA brief says you need to work on: ‘You work for Silver Lining Productions, a multi-media production company that has had recent television success with fly on the wall documentaries, structured reality programming and fiction products.  They have also developed supporting media for their broadcast productions in print, audio and e-media.  The company is known for its work in pushing the boundaries of existing formats and so is willing to consider original and creative approaches to existing formats. You have been given an opportunity to prepare a pitch for development funding and so will need to present sample production work.  The programme will have a target audience similar to E4’s demographic (15–35) and will be suitable for pre-watershed broadcasting.’ As with the other briefs, you are expected to produce work across two of the three possible platforms: broadcast (moving image or radio) and/or print and/or e-media.  You will need to make up a TV programme, considering which genre you’d like to work in and then decide on a brief synopsis of your programme, considering characters, setting and an outline narrative.  The products you produce will form part of the cross-platform promotion of the TV...
Week	Learning objectives and A0 focus			Activities			Assessment Opportunities and Differentiation	Resources	Home Learning
One 2 lessons	LESSON 1: Share brief – decide on details of individual projects AO4 LESSON 2: Discuss various formats for the programme – example – life swap – big brother style -			Determine groups and make a list of personality types you want in your show – earmark friends you might have in mind for these roles. Plan out the entire format Plan out the format of the 3-5 minute excerpt			Rehearse details of the brief, AOs and initial ideas. Record a video log on the blog. Update blog with specific reference to AOs and how they are currently being met.	Macs Print outs of brief	Upload Video log to blog
Two 2 lessons	LESSON 3: Institutional research AO4 LESSON 4: Audience Questionnaire			Research similar companies to Silver Lining – 1.    Who are they working with? 2.    What is the management structure? 3.    Notable works? 4.    How do they make a profit? Conduct survey.			A presentation, using media prompts, outlining the findings of your research – linked to AOs. POST –SURVEY EVALUATION Teacher explain and give template for personalisation	Macs Surveys Clipboards Digital template for POST –SURVEY EVALUATION	Update blog Write Audience Questionnaire questions – email to teacher POST –SURVEY EVALUATION Personalise and complete – email to teacher.
Three 2 lessons	Present key findings to class. Explain how they will influence your production design decisions.  AO4/AO2			Record a video log of these findings. Upload to blog.			Blog entries.	Macs	Photoshoot Plan
Four 2 lessons	Production Schedules, Call Sheets and photoshoot plans finalised  AO3			ADMIN – write emails to all people you wish to involve.			Explanation on blog of what you have done today (written or spoken) – call sheets and photo shoot plans uploaded	Macs Production Schedules, Call Sheets examples	Location and prop photography – upload to blog. SCRIPTING
Five 2 lessons	Storyboards completed AO3			Key aspects of cinematography revised. Cameras booked out.			Storyboards amended	Storyboards cameras	SCRIPTS FINISHED AND UPLOADED TO BLOG Commence filming Blog / Twitter/ Facebook accounts created in the name of the show, with a Silver Lining logo
Six 2 lessons	FILMING                                 AO3			FILMING			FOOTAGE SAVED	BLOGS UPDATED	FINISH FILMING SAVE IN 2 PLACES Update blog
Seven 2 lessons	EDITING Regular screen grabs uploaded with explanations to the blog.  AO3			Key demonstrations of editing techniques from teacher.			Regular updates to blog.	Final Cut Pro Cameras Leads	FINISH EDITING SAVE IN 2 PLACES Update blog
Eight 2 lessons	DVD BURNING                                  AO3			Teacher show how to use iDVD.			Students make MP4 copy and upload to blog: INVITE COMMENTS	iDVD Final Cut Pro DVDS	Comment on each others’ blogs. AO2 UPDATE: Blog / Twitter/ Facebook accounts created in the name of the show with convincing blogs, photos, comments, tweets and forum dialogue.
Nine 2 lessons	Finalise all social media. Burn webpage files to CD and label. AO3			Hand in CDs and DVDS Teacher model evaluations.			Students write a plan for their evaluation AO2	DVDs CDs MACS	FINISH EVALUATION AO2 Hand in with no more that 6 printed pages of the blog or original R and P documents.
Cross Curricular Links: ICT, literacy and numeracy, ECM, links to specialism.

MEST2 Mark Scheme

Productions (AO3 48 marks and AO4 12 marks) 60 marks

Level 5 (49-60 marks)

The candidate demonstrates creativity and clear technical proficiency in the use of the chosen technologies (AO3).

The candidate also demonstrates sophisticated understanding of the necessities and details of the production process (AO3).

Codes and conventions have been used appropriately and with some flair throughout (AO3). The productions are clearly fit for purpose in the light of the candidate’s research (AO4).

At the top of this level work will demonstrate considerable attention to detail and a genuine sense of engagement with both the chosen media and the subject matter.

Level 4 (37-48 marks)

The candidate demonstrates some creativity and technical proficiency in the use of the chosen technologies (AO3).

The candidate also demonstrates good understanding of the necessities and details of the production process (AO3).

Codes and conventions have been used appropriately throughout (AO3). The productions are fit for purpose in the light of the candidate’s research (AO4).

At the top of this level work will demonstrate some elements of the descriptor above, such as sections of flair and/or sophistication in work that is otherwise good.

Level 3 (25-36 marks)

The candidate demonstrates technical competence in the use of the chosen technologies (AO3).

The candidate also demonstrates satisfactory understanding of the necessities and details of the production process (AO3).

Codes and conventions have been used appropriately through most of the work (AO3). The productions are largely fit for purpose in the light of the candidate’s research (AO4).

At the top of this level work will demonstrate some elements of the descriptor above, such as sections of creativity and/or proficiency in work that is otherwise satisfactory.

Level 2 (13-24 marks)

The candidate demonstrates some technical competence in the use of the chosen technologies (AO3). The candidate also demonstrates basic understanding of the necessities of the production process (AO3). Codes and conventions are used inconsistently (AO3). Some of the production work is fit for purpose in the light of the candidate’s research (AO4).

At the top of this level work will demonstrate some elements of the descriptor above, such as sections that are competent and/or satisfactory in work that is otherwise basic.

Level 1 (1-12 marks)

The candidate demonstrates minimal technical competence in the use of the chosen technologies (AO3).

The candidate also demonstrates rudimentary understanding of the necessities of the production process (AO3).

Codes and conventions are used inconsistently and in a limited fashion (AO3).

Little of the production work is fit for purpose in the light of the candidate’s research (AO4).

At the top of this level work will demonstrate some elements of the descriptor above, such as sections which demonstrate some competence or basic understanding in work that is otherwise rudimentary.

At the bottom of this level work will tend to be incomplete or with very limited engagement with the demands of the unit.

Level 0 (0 marks)

No relevant/appropriate/suitable response.

Evaluation (AO2 16 marks and AO4 4 marks)      20 marks

Level 4 (16-20 marks)

The evaluation and pre-production materials contain extended evidence and application of research and give a clear description of the target audience(s) and how the candidate intended to target them (AO4).

There is effective analysis of the strengths and weaknesses of the productions which demonstrates sound understanding of the media concepts and contexts relevant to the work undertaken with clear reference to the third media platform (AO2).

The candidate uses the language of Media Studies with confidence. The work demonstrates a high level of accuracy in spelling and syntax and is expressed in a fluent and cogent manner (AO2).

At the top of this level work will demonstrate confident understanding of the Key Concepts through an engaged analysis of the signification process.

Level 3 (11-15 marks)

The evaluation and pre-production materials contain substantial proof, and competent application, of research and offer evidence of the target audience(s) and how the candidate intended to target them (AO4).

There is competent analysis of the strengths and weaknesses of the productions which demonstrates satisfactory understanding of the media concepts and contexts relevant to the work undertaken with some discussion of the third media platform (AO2).

The candidate makes appropriate use of the language of Media Studies. The work may demonstrate some errors in spelling and syntax but will communicate meaning accurately (AO2).

At the top of this level work will demonstrate some elements of the descriptor above, such as sections that are confident, extended and/or effective in work that is otherwise satisfactory.

Level 2 (6-10 marks)

The evaluation and pre-production materials contain some proof, and application, of research and offer some evidence of the target audience(s) and how the candidate intended to target them (AO4).

There is some analysis of the strengths and weaknesses of the productions which demonstrates basic understanding of the media concepts and contexts relevant to the work undertaken with some mention of the third media platform (AO2).

The candidate makes some use of the language of Media Studies. There are likely to be some errors in spelling and syntax and meaning may be confused at times (AO2).

At the top of this level work will demonstrate some elements of the descriptor above, such as sections that are competent and/or satisfactory in work that is otherwise basic and/or inconsistent.

Level 1 (1-5 marks)

The evaluation and pre-production materials contain little proof or application of research and offer some limited evidence of the target audience(s) and, possibly, how the candidate intended to target them (AO4).

The candidate tends to describe the productions and/or processes rather than analyse the strengths and weaknesses, demonstrating rudimentary understanding of the media concepts and contexts relevant to the work undertaken (AO2).

The candidate makes minimal use of the language of Media Studies. There are likely to be extensive errors in spelling and syntax and the candidate may struggle to communicate effectively (AO2).

At the top of this level work will demonstrate some elements of the descriptor above, such as sections which demonstrate basic understanding in work that is otherwise limited and rudimentary.

Level 0 (0 marks)

No relevant/appropriate/suitable response.

Power Point : Create a New TV Show/Movie Concept

Essay

Men And Women In The Media

Most females in perfume advertisements are seen as sex symbols and are often portrayed in to be less dominant that the male. This is due to the idea that ‘sex sells’ and by having the females dressed in such a manner that shows off most of their body  it activates the male gaze, although the perfume would is usually for a female. The female body is also shown as slim with small thighs and no cellulite any were and I believe that by portraying the women in the way in this way makes the female audience want to buy because they might feel that buy having this product they would be like the female in the advertisement. Men on the other hand are seen to be the dominant and control the female. For example in the ‘million’ perfume advert the male clicks his fingers and the females dress falls off, this could symbolise that the man could have what he wants just buy the clicking his fingers.

In music videos for artists such as 2 chains, Juicy J, Big Sean, Rick Ross and many more always have the same type of females in their videos. These said females are dressed in bikinis that show off allot more than is necessary, these females also have a very similar body shape to other, were they have a quite big bust tight waste and a massive backside. I feel that this adds to the pressure for young girls to have this body figure in order to be seen as attractive, although females are allot different to the ones in perfume adverts for example they are dressed allot more trashy than the perfumes females. The males in these videos are often shown as powerful and dominant. They often have allotted of money that they throw about onto the females.

The advertisement I have chosen to study is the Nina L'Eau by Nina Ricci. First we see this young lady looking into a mirror similar to the one in Alice through the looking glass, the then steps into the other world that is full of cherry blossom trees and looks like a dream, she begins to walk round the maze and when she is at the end she sees a tree that amazes her, she pauses and looks at the tree, then runs to reach the apple (perfume bottle) that was hanging off the tree. I chose this advert because I feel that it is not like other perfume ads in which the female is fully clothed in a flowy pastel pink dress is quite child like. Unlike other adverts were the women are usually seen as mature and grown up this one is cute and the female is seen as a young lady. The camera follows her around the maze but never has her out of shot. She has red lipstick that does add a level of maturity as the colour red is often seen as provocative. The back of the dress is open yet she still looks classy.

Nina L'Eau by Nina Ricci

1 Million by Paco Robanne