Thursday 3 October 2013
Essay
Men And Women In The Media
Most females in perfume advertisements are seen as sex
symbols and are often portrayed in to be less dominant that the male. This is
due to the idea that ‘sex sells’ and by having the females dressed in such a
manner that shows off most of their body
it activates the male gaze, although the perfume would is usually for a
female. The female body is also shown as slim with small thighs and no
cellulite any were and I believe that by portraying the women in the way in
this way makes the female audience want to buy because they might feel that buy
having this product they would be like the female in the advertisement. Men on
the other hand are seen to be the dominant and control the female. For example
in the ‘million’ perfume advert the male clicks his fingers and the females
dress falls off, this could symbolise that the man could have what he wants
just buy the clicking his fingers.
In music videos for artists such as 2 chains, Juicy J, Big Sean,
Rick Ross and many more always have the same type of females in their videos.
These said females are dressed in bikinis that show off allot more than is necessary,
these females also have a very similar body shape to other, were they have a
quite big bust tight waste and a massive backside. I feel that this adds to the
pressure for young girls to have this body figure in order to be seen as
attractive, although females are allot different to the ones in perfume adverts
for example they are dressed allot more trashy than the perfumes females. The
males in these videos are often shown as powerful and dominant. They often have
allotted of money that they throw about onto the females.
The advertisement I have chosen to study is the Nina L'Eau by Nina
Ricci. First we see this young lady looking into a mirror similar to the one in
Alice through the looking glass, the then steps into the other world that is
full of cherry blossom trees and looks like a dream, she begins to walk round
the maze and when she is at the end she sees a tree that amazes her, she pauses
and looks at the tree, then runs to reach the apple (perfume bottle) that was
hanging off the tree. I chose this advert because I feel that it is not like
other perfume ads in which the female is fully clothed in a flowy pastel pink
dress is quite child like. Unlike other adverts were the women are usually seen
as mature and grown up this one is cute and the female is seen as a young lady.
The camera follows her around the maze but never has her out of shot. She has
red lipstick that does add a level of maturity as the colour red is often seen
as provocative. The back of the dress is open yet she still looks classy.
Nina L'Eau by Nina Ricci
1 Million by Paco Robanne
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